AZII OG review

In 1982 Dave Singleton was brought in to head sales and marketing while Paul Brown was to design the next generation of Reeboks. Along with Paul came further investment in equipment and product.  

Into the City! (March 1984)

City was to be our most modern trainer. Bob Johnson had returned as Factory Manager and he convinced my Dad we had to have a Strobel sewing machine in order to make the sock lasted shoes like our competition. This was an evil machine with a needle that shot out straight at the user.