Before the Aztec, Reebok was already a well-established Road training brand in the UK, Europe and USA, the shoe that had established that reputation was Cougar, a tough yet light Road shoe that had gone through many modifications through the 1970’s.
Tag Archives: aerofit
Marathon and Cougar (1972 to 1973)
Enter the Cougar, a new shoe for Reebok making use of new materials that had just become available and it addressed the needs of the modern runner.
1970’s evolving a look.
So that’s it how Reebok’s trademarked ‘Vector’ logo developed, not quite! In ’76 yet another legal challenge, this time from PUMA, claiming the new side stripe infringed their side logo!
The Shoe that saved Nike®!
Adidas and Nike could no longer sit it out, they had waved off Aerobics as a fitness fad that would fade, colourful women’s shoes were athleisure and took market from KEDS and Converse, it wasn’t a serious market, they reasoned. Fitness hit them hard, double digit falls in sales and rising inventory of their long-term best sellers, filled up warehouses and soaked up cash faster than they could turn off the tap, they were both in trouble.
Foster's Famous Shoe's 