Let’s go racing! (Benetton Formula One ’86-’88)

In 1985 the Benetton family bought the Toleman formula one team and renamed it and painted the cars green. This brought with it the opportunity for us to kit their team out in Reebok.

‘Guida come un Italiano!’ (Feb-October 85)

‘Calzaturificio Di Varese’ or shoemakers of Varese who had been bought by mega brand of the ’80’s Benetton. Their vision of Reebok was athletic fashion and the plan was to take Italy with colour.