Not only could Pentland provide the financial backing Fireman needed but also, they had offices in Hongkong and Pusan, Korea the home of HS corporation and their factory. To head his development Paul recruited Steve Liggett, who would spend much of the next five years flying to and from Pusan where he stayed for months on end.
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European comeback (Super Show, Feb ’86).
Reebok was on a high, the biggest athletic brand in the USA, built on aerobics and men’s fitness two categories that hadn’t existed three years before and now dominated the American market. Our competitors Nike, number two in the USA and Adidas in Europe had not seen it coming and been dumbstruck by our growth.
The 26pound running shoe (1979)
Reebok International USA Ltd had been formed earlier that year and the Aztec became one of the most expensive running shoe on the US market at $60 and was launched with an audacious advert claiming it to be ‘The 26 pound running shoe’.
Foster's Famous Shoe's 