COUGAR! Road training legend (1976 -78).

Before the Aztec, Reebok was already a well-established Road training brand in the UK, Europe and USA, the shoe that had established that reputation was Cougar, a tough yet light Road shoe that had gone through many modifications through the 1970’s. 

Marathon and Cougar (1972 to 1973)

Enter the Cougar, a new shoe for Reebok making use of new materials that had just become available and it addressed the needs of the modern runner.

Welcome to the USA! (’95)

I drove the five hours home in a rental car, Walked into our little home, picked up and hugged my little two year old daughter. Who threw her arms around me for a massive cuddle and walked through to the kitchen. Jan turned around from the sink, smiled and said, “We’ve sold the house!”

Ripple effect.

Jeff Foster was not content with just modernising Spikes and road flats, the new softer ‘RUBBER’ compounds being produced had led to the emergence of specialist sole manufactures. Vibram of Italy, whose founder Vitali Bramani, saw that rubber gave better grip on the rock face than traditional Kletter shoes shod with `Tricouni’ outriggers.