In Search of colour (2004 to 2022).

I look at Frostline™ as Grubs® equivalent to the freestyle high-top.  I often think about colour matching those wool samples  from Benetton® to get the Leather and EVA to match 35 years ago, when I am matching Rubber and nylon swatches for the next season.  We pick our colours from the same colour matching service Reebok® used after the Benetton® days.  Grubs® has a young colourful fun boot for active women in the outdoors, just like Reebok had her in the studio. Funny how the world turns in circles!

Two brands are better than one (2002-2010)

Jan and I revisited the two brand strategy ourselves, not fans of long-winded names we launched GRUBS® and positioned the brand in the higher end sporting market from £90-£150.  I approached Vibram® who had just begun making their outsoles in a third-party factory in China.  They only had one sole called ‘multi-sport’ which had a Moulded EVA midsole and rubber outsole, we chose this to create the worlds first rubber boot with a Vibram sole.