AZII OG review

In 1982 Dave Singleton was brought in to head sales and marketing while Paul Brown was to design the next generation of Reeboks. Along with Paul came further investment in equipment and product.  

The 26pound running shoe (1979)

Reebok International USA Ltd had been formed earlier that year and the Aztec became one of the most expensive running shoe on the US market at $60 and was launched with an audacious advert claiming it to be ‘The 26 pound running shoe’.