Orient express (77-83)

Reebok had struggled through the mid 70’s to fight increases in cost, inflation in the UK was running at over 10% and industrial relations between corporations and unions was at rock bottom. Every year Reebok’s prices went up while their competitions didn’t.  It was at the super show that salvation from this ever-increasing spiral was found. 

VICTORY G (OG) review:

The Victory GOG is a tribute to what I would say was the first Reebok to be created by Paul Fireman,  It was Paul who saw GORE-TEX running suits in 1980 and it was his challenge to My Dad and then Factory Manager Bob Johnson to come up with the shoe.  It was also Paul who insisted on changing the companies logo away from the ‘Starcrest’ and insisted on the union flag, in a window box on the lateral of the shoe, a feature that would be a Reebok trademark for the next 20years.

Coming to America (October 1983)

Holiday of a lifetime, that was how it was billed. The furthest I’d ever been on a plane was Spain, that’s just two hours and I was off to America! A holiday in California, Disneyland, Universal Studios! New York, the Statue of Liberty, The Empire State Building, but, “first we’re going to Boston.”