It’s a Classic!

Looking back on the history of Reebok and the evolvement of the company into a worldwide force.  This was one of the key times that resulted in a range of product that would define Reebok for the next decade:

AZII OG review

In 1982 Dave Singleton was brought in to head sales and marketing while Paul Brown was to design the next generation of Reeboks. Along with Paul came further investment in equipment and product.  

Lesson learnt (April to May 1985)!

Work on what was to become the LX8500 and GL6000 began in April ’85 and was a combined plan to create a new $100 running shoe that was to be a SUPER Leather Classic running shoe and a premium stability shoe to sit above Phase1 and replace City in Europe.

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