Before the Aztec, Reebok was already a well-established Road training brand in the UK, Europe and USA, the shoe that had established that reputation was Cougar, a tough yet light Road shoe that had gone through many modifications through the 1970’s.
Tag Archives: outdoor research
A new approach ’96
In the summer of ’96 I was offered the chance to visit the Outdoor Retailer show in Reno Nevada with our ski product manager Wally Bell.
Thanks though to the US and California especially, just as 15 years before they gave us aerobics and Reebok the leg up it needed. So that trip gave me (and others) the inspiration to make and sell a new class of footwear. Outdoor ‘approach’ trainers are now a staple of any outdoor store.
Foster's Famous Shoe's 