Spitfires and Hurricanes (81-84)

Not only could Pentland provide the financial backing Fireman needed but also, they had offices in Hongkong and Pusan, Korea the home of HS corporation and their factory. To head his development Paul recruited Steve Liggett, who would spend much of the next five years flying to and from Pusan where he stayed for months on end.

Orient express (77-83)

Reebok had struggled through the mid 70’s to fight increases in cost, inflation in the UK was running at over 10% and industrial relations between corporations and unions was at rock bottom. Every year Reebok’s prices went up while their competitions didn’t.  It was at the super show that salvation from this ever-increasing spiral was found. 

It’s a Classic!

Looking back on the history of Reebok and the evolvement of the company into a worldwide force.  This was one of the key times that resulted in a range of product that would define Reebok for the next decade:

AZII OG review

In 1982 Dave Singleton was brought in to head sales and marketing while Paul Brown was to design the next generation of Reeboks. Along with Paul came further investment in equipment and product.  

Going it alone. (’98 to ’99)

As we got to the door of the hotel, my old boss Paul Brown was there and greeted us warmly. Paul had headed the design team in the glory days of Reebok from ’82 until ’92 before leaving to follow Steve Liggett to Adidas USA. I had met and talked to him briefly in the lift of the Evergreen hotel in Taichung, while working for Clarks in ‘94. Paul had been back at Reebok twelve months prior to resurrect the fortunes of the big R. Dad and I told him of my situation. “Welcome back, we need all the help we can get!”

Rats Urine (February 1983)

I began working for my dad shortly after my 17 birthday, February 1983. My dad seemed genuinely happy that I wanted to be part of Reebok, Paul Brown who I worked for there was great guy that had worked for Bata when they made Aztecs for Reebok and been convinced by dad to move north and work for this little shoe company.