FRED PERRY (2000-2005)

Fred Perry had a rich history, founded by Fred in 1952, the company was famous for its laurel wreath logo and pique knitted tennis shirts, which with French competitor Lacoste had been at the forefront of technical sportswear in the 1960’s and then adopted by MOD culture and hit the high-street.  This had faded slightly in the 80’s but had turned the corner with yet another resurgence of Mod culture through the ‘Brit pop years of the 1990’s.