Looking back on the history of Reebok and the evolvement of the company into a worldwide force. This was one of the key times that resulted in a range of product that would define Reebok for the next decade:
Tag Archives: phase one
European comeback (Super Show, Feb ’86).
Reebok was on a high, the biggest athletic brand in the USA, built on aerobics and men’s fitness two categories that hadn’t existed three years before and now dominated the American market. Our competitors Nike, number two in the USA and Adidas in Europe had not seen it coming and been dumbstruck by our growth.
Reebok UK (July 1984)
In July 1984 Reebok appointed a new distributor, Fleetfoot Ltd. Owned by Chris Brasher and John Disley.
Foster's Famous Shoe's 