European comeback (Super Show, Feb ’86).

Reebok was on a high, the biggest athletic brand in the USA, built on aerobics and men’s fitness two categories that hadn’t existed three years before and now dominated the American market. Our competitors Nike, number two in the USA and Adidas in Europe had not seen it coming and been dumbstruck by our growth.

Into the City! (March 1984)

City was to be our most modern trainer. Bob Johnson had returned as Factory Manager and he convinced my Dad we had to have a Strobel sewing machine in order to make the sock lasted shoes like our competition. This was an evil machine with a needle that shot out straight at the user.