Introducing Swiss Tony (’89-’90)

My line manager at Reebok in ’88 was part of the new circle that were actively briefing against my dad and planning the closure of the UK factory. Late ’88 I was literally told my options would be; transfer to the US or go find a job. I had just bought a house with my fiancée the previous December and we were looking forward to our wedding in the coming summer, it was a major shock.

Reebok UK (July 1984)

In July 1984 Reebok appointed a new distributor, Fleetfoot Ltd. Owned by Chris Brasher and John Disley.

We got a new GTI (July – August 1983).

The all new (in 1983) Victory GTi, standing for Gore-Tex Inner, or Interlining, was a big step forward from the earlier G model. Charcoal Pig suede, which had earlier that year graced the USA GL1600

Rats Urine (February 1983)

I began working for my dad shortly after my 17 birthday, February 1983. My dad seemed genuinely happy that I wanted to be part of Reebok, Paul Brown who I worked for there was great guy that had worked for Bata when they made Aztecs for Reebok and been convinced by dad to move north and work for this little shoe company.

The G’ men (1980-82)

“Joe, we need a road shoe made from Gore-Tex!” back in the UK my dad set to work and put together the world’s first Gore-Tex running shoe, The Victory G: Self-styled ‘The most advanced foul weather running shoe ever built’!