Two brands are better than one (2002-2010)

Jan and I revisited the two brand strategy ourselves, not fans of long-winded names we launched GRUBS® and positioned the brand in the higher end sporting market from £90-£150.  I approached Vibram® who had just begun making their outsoles in a third-party factory in China.  They only had one sole called ‘multi-sport’ which had a Moulded EVA midsole and rubber outsole, we chose this to create the worlds first rubber boot with a Vibram sole.

Fell backwards into the Muck (2000-2003)

“Dad, my toes are cold” little Abi, just turned four chimed up! “Mine too!” big sister added.  “Bethany’s cold too!” they sang in chorus. Jan and I soldiered on pretending we hadn’t heard them.  30 minutes later we had given up and sat warming cold toes in front of the fire!