‘Guida come un Italiano!’ (Feb-October 85)

‘Calzaturificio Di Varese’ or shoemakers of Varese who had been bought by mega brand of the ’80’s Benetton. Their vision of Reebok was athletic fashion and the plan was to take Italy with colour.

SIZZLIN’ HOT REEBOK (September ’84)

We were inundated with enquires from around the world, we were on fire, Reebok was Sizzlin’ Hot.

SOLD (March 1984)

Much has been said by those involved about the sale of the Reebok brand by my father to Reebok USA. I know however the company was up for sale within weeks of my Uncle’s death.

Reebok UK (July 1984)

In July 1984 Reebok appointed a new distributor, Fleetfoot Ltd. Owned by Chris Brasher and John Disley.