SIZZLIN’ HOT REEBOK (September ’84)

We were inundated with enquires from around the world, we were on fire, Reebok was Sizzlin’ Hot.

Not at first Sight!

‘Yeah Reebok, Aerobics’, ‘you got lucky there!’ or ‘that was easy’. Until, Denise Austin landed a slot on American Breakfast TV and finished her routine with the immortal line; “You can do this in the studio or at home” “bare feet or a pair of shoes like these!” She held her foot up to her beaming face and there was that Union Flag and the word REEBOK we had just been beamed into every home in America.

Discovering a passion.

Here beneath the warm California sun, shaded by palm trees, there was a new sport; ‘Aerobics’ or Aerobic Workout. Angel continued to talk how, Californian ladies were taking over dance studios and working out to music in groups.