In 1982 Dave Singleton was brought in to head sales and marketing while Paul Brown was to design the next generation of Reeboks. Along with Paul came further investment in equipment and product.
Tag Archives: 1982
Not at first Sight!
‘Yeah Reebok, Aerobics’, ‘you got lucky there!’ or ‘that was easy’. Until, Denise Austin landed a slot on American Breakfast TV and finished her routine with the immortal line; “You can do this in the studio or at home” “bare feet or a pair of shoes like these!” She held her foot up to her beaming face and there was that Union Flag and the word REEBOK we had just been beamed into every home in America.
The G’ men (1980-82)
“Joe, we need a road shoe made from Gore-Tex!” back in the UK my dad set to work and put together the world’s first Gore-Tex running shoe, The Victory G: Self-styled ‘The most advanced foul weather running shoe ever built’!
Foster's Famous Shoe's 