AZII OG review

In 1982 Dave Singleton was brought in to head sales and marketing while Paul Brown was to design the next generation of Reeboks. Along with Paul came further investment in equipment and product.  

Not at first Sight!

‘Yeah Reebok, Aerobics’, ‘you got lucky there!’ or ‘that was easy’. Until, Denise Austin landed a slot on American Breakfast TV and finished her routine with the immortal line; “You can do this in the studio or at home” “bare feet or a pair of shoes like these!” She held her foot up to her beaming face and there was that Union Flag and the word REEBOK we had just been beamed into every home in America.

Discovering a passion.

Here beneath the warm California sun, shaded by palm trees, there was a new sport; ‘Aerobics’ or Aerobic Workout. Angel continued to talk how, Californian ladies were taking over dance studios and working out to music in groups.

Underpants! (June 1983)

In 1981 the 140-142 Bolton Road offices were compulsory purchased and the international office moved to 21 Market Street, Tottington above the Skipton Building Society, here 5 people shared two rooms, it was more than a little cramped! So, the search started for a more permanent home. By the beginning of 1983, the downturn in

My left foot

My first footwear design was to a brief from our UK distributor: I used the burgundy red suede that had previously bled over the first production Victory G and silver laterals went on a sample length of pretty close matching burgundy nylon. To my amazement they pick that one, the left foot from the second pair. So Invincible was born!

Rats Urine (February 1983)

I began working for my dad shortly after my 17 birthday, February 1983. My dad seemed genuinely happy that I wanted to be part of Reebok, Paul Brown who I worked for there was great guy that had worked for Bata when they made Aztecs for Reebok and been convinced by dad to move north and work for this little shoe company.