All Change (Korea May ’85)

1985 was going to be a step change in Reebok design, not that any of us had made that decision or even a conscious thought to say we would do that, it was much more a gradual thing as drawings were drawn and sketches sketched.

Not at first Sight!

‘Yeah Reebok, Aerobics’, ‘you got lucky there!’ or ‘that was easy’. Until, Denise Austin landed a slot on American Breakfast TV and finished her routine with the immortal line; “You can do this in the studio or at home” “bare feet or a pair of shoes like these!” She held her foot up to her beaming face and there was that Union Flag and the word REEBOK we had just been beamed into every home in America.