Spitfires and Hurricanes (81-84)

Not only could Pentland provide the financial backing Fireman needed but also, they had offices in Hongkong and Pusan, Korea the home of HS corporation and their factory. To head his development Paul recruited Steve Liggett, who would spend much of the next five years flying to and from Pusan where he stayed for months on end.

COUGAR! Road training legend (1976 -78).

Before the Aztec, Reebok was already a well-established Road training brand in the UK, Europe and USA, the shoe that had established that reputation was Cougar, a tough yet light Road shoe that had gone through many modifications through the 1970’s. 

Marathon and Cougar (1972 to 1973)

Enter the Cougar, a new shoe for Reebok making use of new materials that had just become available and it addressed the needs of the modern runner.

It’s a Classic!

Looking back on the history of Reebok and the evolvement of the company into a worldwide force.  This was one of the key times that resulted in a range of product that would define Reebok for the next decade:

In Search of colour (2004 to 2022).

I look at Frostline™ as Grubs® equivalent to the freestyle high-top.  I often think about colour matching those wool samples  from Benetton® to get the Leather and EVA to match 35 years ago, when I am matching Rubber and nylon swatches for the next season.  We pick our colours from the same colour matching service Reebok® used after the Benetton® days.  Grubs® has a young colourful fun boot for active women in the outdoors, just like Reebok had her in the studio. Funny how the world turns in circles!

FRED PERRY (2000-2005)

Fred Perry had a rich history, founded by Fred in 1952, the company was famous for its laurel wreath logo and pique knitted tennis shirts, which with French competitor Lacoste had been at the forefront of technical sportswear in the 1960’s and then adopted by MOD culture and hit the high-street.  This had faded slightly in the 80’s but had turned the corner with yet another resurgence of Mod culture through the ‘Brit pop years of the 1990’s.

All Change (Korea May ’85)

1985 was going to be a step change in Reebok design, not that any of us had made that decision or even a conscious thought to say we would do that, it was much more a gradual thing as drawings were drawn and sketches sketched.

SIZZLIN’ HOT REEBOK (September ’84)

We were inundated with enquires from around the world, we were on fire, Reebok was Sizzlin’ Hot.