In Search of colour (2004 to 2022).

I look at Frostline™ as Grubs® equivalent to the freestyle high-top.  I often think about colour matching those wool samples  from Benetton® to get the Leather and EVA to match 35 years ago, when I am matching Rubber and nylon swatches for the next season.  We pick our colours from the same colour matching service Reebok® used after the Benetton® days.  Grubs® has a young colourful fun boot for active women in the outdoors, just like Reebok had her in the studio. Funny how the world turns in circles!

‘Guida come un Italiano!’ (Feb-October 85)

‘Calzaturificio Di Varese’ or shoemakers of Varese who had been bought by mega brand of the ’80’s Benetton. Their vision of Reebok was athletic fashion and the plan was to take Italy with colour.

SIZZLIN’ HOT REEBOK (September ’84)

We were inundated with enquires from around the world, we were on fire, Reebok was Sizzlin’ Hot.