Spitfires and Hurricanes (81-84)

Not only could Pentland provide the financial backing Fireman needed but also, they had offices in Hongkong and Pusan, Korea the home of HS corporation and their factory. To head his development Paul recruited Steve Liggett, who would spend much of the next five years flying to and from Pusan where he stayed for months on end.

COUGAR! Road training legend (1976 -78).

Before the Aztec, Reebok was already a well-established Road training brand in the UK, Europe and USA, the shoe that had established that reputation was Cougar, a tough yet light Road shoe that had gone through many modifications through the 1970’s. 

Marathon and Cougar (1972 to 1973)

Enter the Cougar, a new shoe for Reebok making use of new materials that had just become available and it addressed the needs of the modern runner.

All Change (Korea May ’85)

1985 was going to be a step change in Reebok design, not that any of us had made that decision or even a conscious thought to say we would do that, it was much more a gradual thing as drawings were drawn and sketches sketched.

Not at first Sight!

‘Yeah Reebok, Aerobics’, ‘you got lucky there!’ or ‘that was easy’. Until, Denise Austin landed a slot on American Breakfast TV and finished her routine with the immortal line; “You can do this in the studio or at home” “bare feet or a pair of shoes like these!” She held her foot up to her beaming face and there was that Union Flag and the word REEBOK we had just been beamed into every home in America.