Spitfires and Hurricanes (81-84)

Not only could Pentland provide the financial backing Fireman needed but also, they had offices in Hongkong and Pusan, Korea the home of HS corporation and their factory. To head his development Paul recruited Steve Liggett, who would spend much of the next five years flying to and from Pusan where he stayed for months on end.

Not at first Sight!

‘Yeah Reebok, Aerobics’, ‘you got lucky there!’ or ‘that was easy’. Until, Denise Austin landed a slot on American Breakfast TV and finished her routine with the immortal line; “You can do this in the studio or at home” “bare feet or a pair of shoes like these!” She held her foot up to her beaming face and there was that Union Flag and the word REEBOK we had just been beamed into every home in America.